Tool
3 articles
TikTok's Asset Manager and Auto Selection, announced at TikTok World 2026, target a different problem than GMV Max Pro or Search Hubs: they centralize catalog, data connections, and creative in one hub, then auto-pick the best-predicted assets across creator content, product assets, and Symphony-generated creative. Here is what changes in a seller's day-to-day creative workflow.
GMV Max automates so much of campaign management that sellers can run it themselves. Yet many brands still hire TikTok agencies. When does it make sense to run it in-house versus pay an agency, how do the costs actually compare, and how do you weigh control and data ownership? This gives a clear decision framework by seller size and stage.
TikTok World '26 introduced AI Dubbing, letting sellers upload one video and automatically generate dubbed versions in Japanese, Korean, Thai, Indonesian, and other languages without re-filming. Combined with TikTok Shop's localization feed logic, cross-border sellers can reach multiple Asian markets with significantly lower content production costs.